We do have a varying startup fee for the first month, but this only applies to websites that we did not build. If we built it, we did things correctly for SEO marketing from the beginning.
It's always more work to take on an outdated or poorly coded website. In some instances, the website may be a lost cause. If that's the case, we may suggest starting over from scratch. If it can be salvaged, our "fix it" crew will pull out all the tools.
Start up tasks may include: renaming/rewriting pages, sitemap.xml set up, Google Analytics & Google Search Console set up, keyword research, fixing design or layout conversion issues, website speed fixes, editing another developer's code, and repairing issues that prevent the website from performing.